They help the search engines know more about that page and are for the benefit of the web crawlers. Meta tags are HTML codes used to rank pages and content.
Optimizing title tags and meta tags – title tags tell the search engines what you want the readers to see on the search engine results page (SERP). This will give you plenty of keywords and phrases to start with. Also, scroll to the “People also ask” section and the “Related searches” at the bottom of the page. An easy way to do this is to do your own search in Google. Keyword Research – find the words or phrases that your prospects use to find your product or services. To increase your online visibility, start by including these three things: Three Ways to Increase Your Online Visibility SEO techniques also change with every change made by the search engines (which seems to be weekly these days).Īs a result, the process of researching the best keywords and their placement has become more technical as well, which is good news for you. Search engine algorithms constantly change, which is how someone’s document goes from “page 1” today to “page 101” next week. If you’re not one of these results, you’ll never be found.Īnd never being found in the search engines could be detrimental to your business. To put this in perspective, over 25% of people searching click on the first result, and most don’t go past the top five on the first page. When written correctly, SEO adds the right words and essential structure to your content, so search engines will find it. You can’t expect to be found by the search engines by simply writing something and posting it on your website or social media. While this may be a super simple example (it’s actually way more complex), you get the point. The search engines won’t find you if this phrase isn’t anywhere on your website. Let’s say your company sells blue widgets. Without it, your site and everything you post (yes, everything) will probably end up on page “infinity” instead of page one of any search engine.įor example, if someone is looking for blue widgets, they would type “blue widgets” in the search engine search bar. It also makes it easier for your readers to understand. It’s the process of structuring a web page, its copy – and anything else you post – so it can be easily indexed by the search engines. So, despite the many rumors, articles, and speculation, SEO is far from dead. That’s a lot … fortunately, SEO is one of them. You Can’t Afford to Ignore ThisĮnter the search engines (Google, Bing, Yahoo, etc.).Īccording to a study by Backlinko, “Google uses over 200 factors in their algorithm for ranking websites.” I couldn’t believe some copywriters don’t apply SEO to any of their copy.īecause SEO is critical. I was like, “What?!” (In a very subtle way, of course – let’s just say I was glad she couldn’t see my face.) 
She didn’t understand why it was so important anyway. My prospect paused for a moment … then said NO. “Is your current copywriter using search engine optimization on everything they write?” Good enough? Is this the type of content she really wants? It appeared the content was “good enough.”
Is Your Head in the Sand?ĭuring a phone conversation with a prospect, she told me she already had someone doing her copy and posting for her but wasn’t getting the results she expected. There has been a way to gain higher online visibility for your company for many years.Īnd you know, when your company has higher online visibility, you can gain more customers.Īnd gaining more customers increases your bottom line.Īnd today I will share it with you, so you can put it into practice right away.
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